What is a cookie?
A cookie is a small file which includes a unique reference code that a website transfers to
your device to store and sometimes track information about you. It is downloaded by your
Internet browser on the first visit to a website. A number of cookies we use last only for
the duration of your web session ("session cookies") and expire when you close your browser.
Other cookies are used, for example, to remember you when you return to the site and will
last for longer ("persistent cookies"). Cookies cannot be used to run programs or deliver
viruses to your computer. They are uniquely assigned to your device and are sent back to the
originating website on each subsequent visit (if they last longer than a web session) or to
another website that recognises that cookie.
Some cookies are extremely useful, as they can improve the user experience on opening a
website that you have already visited a number of times. Provided you use the same user
device and the same browser as before, cookies remember for example your preferences, how
you use a site, and adapt the displayed offerings to be more relevant to your personal
interest and needs.
Depending on their function and intended purpose, cookies can be divided into four
categories: essential cookies, performance cookies, functional cookies, cookies for
Essential cookies are required so that you can navigate on a website and use its features.
Without these cookies, functionalities cannot be ensured, for example that actions performed
during a visit (e.g. text input) are preserved, also when navigating between individual
pages of the website.
Performance cookies collect information on how a website is used – for example which pages a
visitor opens most frequently and whether they receive error messages from a page. These
cookies do not save any information that permits identification of the user. The collected
information will be aggregated and thus will be analysed in a non-attributable way to a
specific person. These cookies are used exclusively to improve the performance of a website
and thus the user experience.
Functional cookies enable a website to save details that have already been provided (e.g.
user name, language choices or your location) and offer the user improved, more personal
functions. Functional cookies are used, for example, to enable requested functions such as
the playback of videos. These cookies collect anonymised information; they cannot track your
movement on other websites.
Cookies for marketing purposes
Cookies for marketing purposes are used to extract advertisements that are relevant to
specific users and adapted to their interests. They are also used to limit the frequency of
appearance of an advertisement and to measure the effectiveness of advertising campaigns.
They register whether you have visited a website or not. This information can be shared with
third parties, for example advertisers. Cookies to improve target group contact and
advertising are often linked with page functionalities of third parties.
What types of cookies do we use?
Our website uses first-party cookies to collect session information to ensure incoming
network traffics or requests are efficiently distributed across our servers, to maintain the
state of the session, and to diagnose any technical problems.
Our website uses Google Analytics to collect information as to how users interact with the
website and its content. Hisense uses this information to ensure that the website creates
added value for its visitors, for example with content adapted to your personal
needs. Within the framework of the application of Google, the data are collected by means of
Google Analytics and Google Tag Manager and are anonymised, processed, and stored in Google
data centres. If you wish to object to the complete data acquisition by Google, you can do
so by using the button provided in the cookies banner or installing Google Analytics opt-out
browser add-on: https://support.google.com/analytics/answer/181881?hl=en
On our website performance cookies are set by the opt-in process. That means, cookies will
this website from other user devices. If your security settings are too high and the cookie
is blocked, we cannot act on your opt-out request. In this case, you should repeat the
opt-out process with lower security settings.
An overview of relevant cookies used on the website are set out in the following
Cookies not requiring consent on this website
Essential cookies, also referred to as "strictly necessary" cookies, ensure functions without
which you would not be able to use this website as intended. These cookies are used
exclusively by Hisense and are therefore so-called first-party cookies. They are only stored
on your user device during the current browser session. Essential cookies ensure, for
example, that when you open the vehicle configurator you are shown a version where the
bandwidth-related data volume corresponds to that of the Internet connection you are
When switching sites, for example, such cookies also ensure the functionality of a change
from http to https and thus compliance with increased security requirements for data
Last but not least, a cookie such as this also saves your decision with regard to the use of
cookies on our website. Your consent is not required for the use of essential cookies.
Essential cookies cannot be disabled using the function of this site. In general, you can
disable cookies in your browser at any time.
Cookies requiring consent on this website
Cookies that are not essential to be able to use the website in line with the above
definition perform important tasks. Without these cookies, functions that enable convenient
surfing on our website, such as pre-completed forms, are no longer available. The settings
you have made cannot be stored and must therefore be queried anew on each page. Furthermore,
we have no possibility to adjust to you with customized offers.
Hisense also integrates content from third parties in this website. Examples of this are the
integration of Google services or Microsoft services. These third-party providers can
theoretically set cookies while you are visiting the Hisense website, obtaining the
information that you have opened a Hisense website, for example. Please visit the websites
require consent or to revoke consent that has been given, you are only provided with the
functionalities of our website where we can guarantee use without these cookies. Areas of
our website that potentially offer the technical possibility to integrate third-party
content and therefore to set third-party cookies are not available to you in this case. You
will be informed of this by a corresponding prompt. If you nonetheless wish to use the
requiring consent. Activate the consent function available at the respective position on our
Managing and deleting cookies
The buttons in cookies banner provides you with the possibility to refuse or accept cookies
You can also block and delete cookies by changing your browsers. To manage cookies, most
browsers allow you to refuse or accept all cookies or only to accept certain types of
cookies. The process for the management and deletion of cookies can be found in the help
function integrated in the browser.
functions of our website.